Recognized in the community for over 50 years, the Leroy Home for Boys needed a new image to represent its evolution—having grown from a small operation serving just a handful of children into one of the largest and most comprehensive non-profit organizations of its kind.
The challenge was great: to create a name and brand that would both acknowledge its history and capture its vision for the future, as well as bring awareness of all the facilities and opportunities available for special needs children with autism, Asperger’s Syndrome, learning disabilities, emotional development issues, abuse, neglect, or abandonment.
The organization turned to Ignite Design and Advertising to rebrand and reposition itself in ways that resonate with the communities it serves.
Ignite’s expertise and guidance helped create a new name, the ‘Haynes Family of Programs,’ design a new logo, and develop a new brand positioning statement to reflect the organization’s mission and its broadening scope. Ignite also provided marketing strategies, advertising materials, and a variety of services including web, digital, and multimedia communications to ensure that the Haynes Family of Programs will enjoy continued success.