LINE-X Protective Coatings has been known for superior protective coatings and bedliners for over two decades. Delivering product-focused messaging to consumers and a product that makes them one of the best in the industry. But with the emergence of new product offerings, a new accessory line and always expanding applications and demand for protective coatings, LINE-X faced the challenge of communicating the reality that they are now more than just quality bedliners and protective coatings.
The LINE-X Country Campaign addresses that challenge by establishing a brand story and personality that consumers can fall in love with. A story that explains what LINE-X country means to the nation and the breadth of offerings that now exist. Whether it’s the back country, across town or cross country, Truck, Jeep, ATV or custom, LINE-X protects, enhances and accessorizes from bed to bumper and beyond.
Through research we learned that consumers don’t just want to purchase a product, they want to belong to a brand, it’s movement and what it means to own that product. The campaign creative features custom lifestyle video and photography that appeals to all consumers and communicates the ideas of discovery, adventure, home and family. All supporting the campaign theme: “This is LINE-X Country: Home of the Daring. The Hardworking. The Adventurous.”
An integrated marketing approach was implemented and created, including a diverse media mix of national and regional advertising elements to bring the LINE-X Country Campaign to the masses
Close to home when it matters most.
Prior to the opening of Montana Children’s at Kalispell Regional Healthcare, many families would have to travel out of state for diagnosis and treatment of their child’s serious health condition. The opening of a dedicated medical center, designed top to bottom for children and their families, with the largest group of pediatric specialist in the state was a life changing moment for so many families. Montana Children’s would be there for them, close to home when it mattered most.
From the eye-catching (and award-winning) logo design, to cable spots, print ads, digital banners and billboards, we created a comprehensive marketing plan designed to spread the word of the new facility and its mission.
A Work of HeArt.
After receiving a national designation as one of the top 50 hospitals for heart care from Watson Health™ San Antonio Regional Hospital sought to raise awareness of the risks, warning signs, and treatment options of heart disease. Garnering inspiration from the talented physicians who mend hearts like an art form, Ignite created the Work of HeArt campaign. This campaign reached people in the in all corners of their lives, with print ads, online banners, and out of home placements aimed to better educate their community about the nationally recognized cardiovascular care available in their community.
Nexen Tire was looking for a way to give back to the community and recognize those who have honorably served in the military. Partnering with the Purple Heart Foundation, each Nexen Hero Campaign has outgrown the last, evolving into something which gives us great pride. Ignite strategized, planned and managed most aspects of the campaign including the custom Jeep Gladiator build. Supporting creative assets included photography, videography, digital banners, landing page, print advertisement, and radio. Everything worked together to help families, friends and loved ones participate in the campaign by nominating their Nexen Hero for the opportunity to win a custom Jeep Gladiator. You may have seen the giveaway on Fox and Friends! The campaign also collected $30K in donations for the Purple Heart Foundation, which was matched by Nexen Tire.
Healing. Healthy. Happy
Ignite developed a three-pronged campaign (Main Hospital, Indio Clinic, Murrieta Clinic) designed to resonate with Millennial moms and reposition the hospital as a beacon of health. All kids were portrayed as healthy and happy, as healthcare trends have been changing, focusing on a more wholistic and preventative approach. The campaign was supported by various marketing activities which included billboards, cable, radio, streaming radio, paid search, social media, and transit ads.
United Christian Academy
Ignite created a comprehensive marketing plan that would bring community awareness to the new name while retaining the values that Upland Christian was known for. This included a complete re-launch of the school’s website, brand new brochures, and collateral materials, as well as a new direct mail campaign. Our ongoing efforts include magazine and newspapers ads, radio, online ads and video to market UC Academy’s new brand to the community and surrounding areas.
New Technology. First in the Industry.
The Original SuperGlue Corporation came to Ignite for help branding one of their newest products, SuperUNIX and launch it into the US market. Ignite designed collateral materials such as POP displays, brochures and promotional pieces targeted to both the consumer and buyer market and developed a video campaign to promote the new SuperUnix product on YouTube and other social media sites to first-time customers.
When LINE-X was looking for their next partnership, Ignite thought who better than legendary Freestyle Motocross stunt rider, Robbie Maddison. Knowing this would be a great fit, Ignite negotiated the partnership, oversaw video shoots with complete post-production, and coordinated an appearance at the 2017 SEMA Show. Robbie uses LINE-X to protect his bike in the most extreme conditions, whether it’s flying over the LINE-X Widebody Raptor, or riding on water, LINE-X is there to help him extend his limits.
Nexen Tire requested a creative campaign designed to reach both tire dealers and consumers, with a focus on both print and digital media. Through research, strategy, and planning, Ignite developed award-winning creative featuring high-quality tire photography with unexpected, and eye-catching elements that visually conveyed tire qualities to Nexen’s target markets.
As San Antonio Regional Hospital was building their new patient tower, they tasked Ignite with the development of a campaign to introduce it. Through strategic planning and brainstorming, Ignite developed a mixed media campaign that launched with the tagline, “Excitement Is Building” and moved into “A New Experience in Patient Care” at the tower opening.
South Bay International looked to Ignite to create an informational video to promote their Sleep Science Dual Comfort Sleep System at Costco Wholesale. Ignite produced the video with a combination of live action and visual effects to create a spot that is both informative and creative.
Our PR and media partner, DRIVEN Public Relations, came to Ignite for their client, Sprint, to produce presentations for their Analyst Day and Executive Roadshow. 5G networks are the big focus, and Sprint needed someone to dig in and understand their products and services to visually represent the volumes of data and copy points — all in a matter of days. Ignite enhanced the existing presentations and provided unique creative direction, photography, iconography, and typography. Through solid processes in research, planning, and brand adherence, Ignite produced five dynamic presentations to wow business audiences globally.
St. Joseph Health – Sonoma County Cancer Care campaign was created to build awareness and (re)introduce the oncology services that St. Joseph Health Regional Cancer Care provides to referring physicians, collaborative partners, patients, and the general public. Ignite created a mixed media campaign, using photography and videography of patients and oncology physicians, to build referrals and enhance name recognition, reputation, and community prominence in the Sonoma County area.
McCune Wright Arevalo, LLP, tasked Ignite with creating a new logo design and branding package to incorporate their newest partner. Through a process of digital sketches and concepting, Ignite designed a new logo, and business suite package to convey the professionalism, experience and client-centric nature of the McCune Wright Arevalo, LLP firm.
The Haynes Family of Programs wanted to change the public perception of the organization from being “LeRoy’s Boys Home” to an entire Family of Programs. Ignite guided Haynes through a complete rebranding process that included strategic marketing plan development, a new name, logo, and brand positioning statement that reflects their mission. Brand standards were also defined to support consistent branding to all internal and external teams.
iHerb, a California-based retailer with more than 35,000 natural products from over 1,200 trusted brands, needed videos to promote their Sierra Bees Organic Lip Balm 8-pack and BlenderBottle products on YouTube and other social media sites to first-time customers. Ignite created :15-second videos for each product in six different languages using motion graphics, 3D models of the products, strong typographical scenes, and music to convey a fun feel with a call a strong call to action to generate user engagement.
The L.A. County Fair came to Ignite wanting campaign creative to take a “back to basics” approach and to focus on reaffirming the Fair as a place for families and fun! Ignite created a highly engaging and fun ad campaign that visually communicated the over-the-top, one of a kind experience of the L.A. County Fair. It focused on driving new traffic and reminding loyal attendees why the tradition of the Fair is a MUST.
TUSA, one of the world’s first scuba equipment manufacturers and continued innovator in the scuba and watersports industry, looked to Ignite to create ad creative to highlight their new HyFlex Switch Fin and their DC Solar Link Dive Computer. This resulted in unique ad creative that demonstrated the important features of the products to consumers.
LINE-X looked to Ignite for a campaign to promote their partnership with Discovery Channel’s Storm Chasers team. Through brainstorming, strategy, and planning, Ignite developed a campaign to showcase the Storm Chasers with both of their LINE-X coated vehicles. The campaign focused on the protection and performance that LINE-X provides the Storm Chasers’ vehicles, in the harshest of conditions, being available to anyone.
Inland Valley Humane Society & S.P.C.A. was seeking to brand and raise awareness of a new model developed to end the euthanization of healthy and treatable abandoned dogs and cats. With a focus on developing media tactics, messaging and creative that would resonate with the target audience, Ignite developed a new logo and campaign strategy using mixed media, press advocacy, and events.
Wanting an app to feature product information for their sales teams and dealer network, Nexen Tire came to Ignite. Partnering with a third-party app developer, Ignite provided direction on app functionality, user experience, and design, which led to quick, creative, and seamless development for both iOS and Android platforms. This resulted in an app for Nexen’s sales teams and dealer network to easily access product information.
Sena Technologies looked to Ignite to promote their newly designed Prism Bluetooth Action Camera and case. Through referencing product prototypes and image mockups, Ignite developed 3D models of both their Prism Bluetooth Action Camera and the case, which resulted in 3D assets perfect for showcasing all angles of the product in a variety of marketing assets, including the trade show booth graphics. The “Advancing Adventure” video series was also created in support of the successful Prism product launch.
Ignite developed the “Don’t just protect it, LINE-X it!” brand campaign featuring print, digital, radio, point-of-purchase, and a brand video that included a “father-daughter road trip storyline” based on the LINE-X tagline, “Anything worth protecting is worth over-protecting.”
The Ontario Reign, American Hockey League (AHL) affiliate of the Los Angeles Kings, was in need of campaign creative to promote their 2016-2017 Season. Ignite created campaign materials which included player & locker room photography, their Season Ticket Renewal Packet, and the design of bobblehead figures with branded packaging.
Diversified Pacific Communities was looking for a campaign to support their sales efforts of new homes throughout Riverside and San Bernardino Counties. Ignite developed a new brand strategy and lead generation funnel to increase awareness. This was accomplished through the introduction of digital marketing into their traditional media mix and the development of an interactive touchscreen experience.
Nongshim America, Inc. was looking to reach the Hispanic market in the U.S. and increase awareness of their Shin Ramyun product. Through a comprehensive approach using market research, strategic planning, branding, advertising, interactive media, and search engine optimization (SEO), Ignite developed a multi-platform media plan, which captured this new target audience and successfully increased awareness.
President & Chief Creative Officer
Director of Client Solutions
Vice President of Business Operations
3D/Digital Art Director
Senior Creative Designer
Director of Digital Solutions
Senior Art Director