Nexen Tire was looking for a way to give back to the community and recognize those who have honorably served in the military. Partnering with the Purple Heart Foundation, each Nexen Hero Campaign has outgrown the last, evolving into something which gives us great pride. Ignite strategized, planned and managed most aspects of the campaign including the custom Jeep Gladiator build. Supporting creative assets included photography, videography, digital banners, landing page, print advertisement, and radio. Everything worked together to help families, friends and loved ones participate in the campaign by nominating their Nexen Hero for the opportunity to win a custom Jeep Gladiator. You may have seen the giveaway on Fox and Friends! The campaign also collected $30K in donations for the Purple Heart Foundation, which was matched by Nexen Tire.