Ignite developed a three-pronged campaign (Main Hospital, Indio Clinic, Murrieta Clinic) designed to resonate with Millennial moms and reposition the hospital as a beacon of health. All kids were portrayed as healthy and happy, as healthcare trends have been changing, focusing on a more wholistic and preventative approach. The campaign was supported by various marketing activities which included billboards, cable, radio, streaming radio, paid search, social media, and transit ads.